Starting off on the Right Foot

It can be difficult to manage your own finances let alone when you combine finances with a partner with whom you are planning to marry. Though not easy, the best chances for a successful relationship comes down to your ability to communicate and work as a team. That requires serious conversations and goals regarding many life challenges and opportunities, especially when it come to finances. Following the four points of advice listed below will greatly increase your potential to become financially secure as a couple:

1. Start talking about finances now. Whether you’re about to be married or you’re celebrating a 50th anniversary, the best time to start talking about your finances, debts, budgets, credit and retirement is right now.
2. Write down your goals: Make sure you are both on the same page regarding lifestyle, the things you need vs. the things you want and purchases you might be willing to sacrifice in order to help you reach your long-term goals.
3. Design a budget: Seem like a no brainer but this is challenging to most couples. Whether it’s the envelope method or a Google Spreadsheet, a budget can bring amazing clarity and peace when you carefully allocate income.
4. Discuss your credit: Getting married doesn’t mean your scores will be combined and changing your name will have no bearing on your score as credit scores are tied to social security numbers. That doesn’t mean your partner’s score can’t effect you in positive and negative ways. If it makes sense, seek help repairing your credit so you can start down the most positive financial path together with your spouse.

Partners that start off on the right foot with open communication and honesty about life’s financial choices, family budgets and investments will find opportunities and successes that would otherwise be impossible without a plan.




Teaching Your Kids About Credit

How You Can Teach Your Children About Establishing Credit

If there is one subject your children are most likely not covering in school, it is probably credit. Without diving into all of the possible or most likely reasons why this topic is not being discussed, we’re going to help you understand the importance of educating your children sooner than later. There really isn’t an age that is too young to start learning about credit and how it works. That being said, as children get older, they will be able to grasp concepts more quickly and clearly, but there is no reason to hold back until they are certain age.

Teaching your children about money and how it works is the first step in educating them about credit. Whether they get an allowance or not, they should understand how money works. In today’s world, we have the many conveniences of online shopping, credit cards, debit cards, online banking, etc., but unfortunately, when not taught how these conveniences work, people tend to use abuse them. When someone doesn’t fully understand the nature of money, managing budgets and borrowing, they will most likely find themselves in a messy credit situation down the road, keeping them from purchasing homes, automobiles, furniture, and almost anything you can possibly think of that requires financing.

Once children have an understanding of money and how it operates, it is critical to stress the importance of saving. As parents, we tend to want to give our children everything we never had as children, which isn’t necessarily a bad thing. However, if you want your children to understand the importance of saving money you must show them that what they want doesn’t come with money they don’t actually have. This is a lesson that is extremely hard to learn outside of a real world example and experience. The reason we find so many young people in heaps of debt is because they adapted a lifestyle and habit of spending money they don’t have.

When your child becomes capable of saving money and understanding what it takes to afford something that they want, it is probably safe to say that they are ready to take the next step of accountability. Having a bank account at a young age is a great way to teach your children about banking and budgeting. If your child is a little older, but still younger than 18, co-signing on a vehicle is another great way to help them start establishing credit. Before co-signing it is extremely important to understand the risk and how your child’s actions could affect your own credit score.

Once your children have established some credit, you can show them how to check their credit report and score for free once a year by going to one of the three credit bureaus’ (Experian, Equifax, TransUnion) websites. Help them understand that each of the three credit scores might have a slightly different credit score for them because they report differently than each other.

If you have prepared your children and taught them about money, there really isn’t an age too young to start establishing credit for themselves. Hopefully, by teaching our children about credit we can help solve the debt and credit problems that are quickly arising in our society.

How TruPath Credit Works

See How Our Process Will Work For You

In today’s world, credit is everything when it comes to your lifestyle and being able to afford the luxuries that life has to offer. If your credit score is suffering, you have probably looked into other credit repair agencies or maybe even worked with another agency. Over 50% of our clients have worked with other credit repair agencies before coming to Tru Path Credit and understandably, have little faith in the process, but simply have nowhere else to turn. While we empathize with our clients and hate to see them suffer, this situation is what gives us the opportunity to restore hope in seemingly desperate times and get you on a better path.

Tru Path Credit was founded by three partners with a combined 40+ years of credit repair and real estate experience. It became overwhelmingly clear that no one is protecting the consumer. Whether it is the creditor, the credit bureaus, or credit repair agencies; everyone is capitalizing on the consumers and their lack of credit knowledge. Long story short, we disagree with this practice and developed a platform that is built off of quality referrals due to quality results. We provide a lasting education to help consumers not only understand how credit works, but also how they can continue establishing and building credit long after they are a client with Tru Path Credit.

Our process is simple and keeps you in the loop every step of the way. To get started there is a $99 first work fee that covers your initial consultation which includes going over your credit report and creating a unique action plan as we move forward into the dispute process which costs $99/mo. While we are taking care of all of your disputes and keeping you updated, there will most likely be action items for you to perform in the meantime in order to truly see significant increases in your score. In addition to the education we provide, your unique action plan is truly where the value resides in our program. Other credit repair agencies simply dispute items on your report for you, while we take it a step further and find opportunities to significantly increase your score.

While you are enrolled as a Tru Path Credit Client, we provide constant communication by phone, text, and email. You are also given access to an online portal where you are able to login and monitor your progress 24 hours a day, 7 days a week. We help to keep you on track by sending your text reminders and an incredible credit education through email that is catered to your unique situation.

At Tru Path Credit, our goal is to make the process as friendly and smooth as possible for every client. If you need help with getting a healthier credit score, give us a call at 385-419-0878. Whether you’re trying to buy a home, get financing or simply get better interest rates, we can help get you onto your Tru Path!

How Do Medical Collections Affect My Credit Score?

Learn How a Medical Collection Differs From Other Types

Medical collections are the most common type of collection account. While a reported average of 1 in 5 Americans is struggling with medical bills, you an imagine how this could quickly become a problem for many people. You probably are aware that collections affect your credit score. However, you might not completely understand what differentiates a medical collection from any other type of collection. Understanding the difference will definitely help you on the path of improving your credit.

The first thing to tackle when trying to grasp how collections affect your FICO score is to first understand what a collection actually is. When you find a collection on your account that in fact, does belong to you, it is essentially money that you owed a creditor, doctor, etc. that was never paid, they wrote it off as a loss and sold your account to a collection agency. Once it reaches this stage is when you start to receive those pesky and incessant phone calls from the collection agency that the debt was sold to. Not only are you being hounded for money, but this collection is more than likely being reported to the credit bureaus, which is now having an impact on your credit score.

We understand how much medical collections hurt your score as well as your health and physical condition in most cases. Typically your health or the well-being of a loved one is the priority above dealing with bills, insurance companies and hospitals contacting your for payment. Our best advice is to do your best to be as proactive as possible and to either pay the bill in full or get on a payment plan immediately. A majority of the medical collections that we see could have been avoided by simply getting on a low, monthly payment plan to prevent it from being sent to a collection agency in the first place. While it seems like a daunting task in the moment, it will save you a great deal of time and money down the road.

If you have missed the opportunity of preventing the account from being sent to a collection agency, it is important to know that all medical collections, regardless of how much you owe, are created equal. Whether you pay off a $20 collection or a $2,000 collection, you are still going to gain the same amount of points back once it is paid in full. That being said, pay off the lowest hanging fruit first.

More often than not, our clients have entered our program to restore their credit in order to qualify for a mortgage loan. One important detail you should know about medical collections when it comes to getting financed for a home is that you are allowed to have up to $2,000 in medical collections at closing. While this factor doesn’t improve your credit, it is still good to know when it comes to the underwriting process.

Another fact that isn’t as widely known is that in the recent years, medical collections have been given less weight when it comes to impacting your credit score. This conclusion was drawn when it was taken into consideration that while missing payments on credit cards, auto loans, utilities is something that can be foreseen, medical dilemmas are typically unpredictable and a missed payment is more or less out of the control of the consumer.

As with any collection account, medical collections vary a great deal in the amount, last activity, which bureaus are being reported, and many other variables. If you are not sure on how to proceed, it is best to contact a professional that can get you headed in the right direction. Often times, people will take action to get items removed from their credit either by disputing or paying their debts off. It is important to remember that there is a science behind how your score is generated and without understanding how that works, you could be doing more harm that good. Tru Path Credit can help you plan the best course of action for your unique situation.

6 Myths About Credit Cards

Just When You Thought You Knew Everything There Was to Know.

Do you know how your credit cards work? Do you know the in’s and out’s of how using it or not using it for that matter can affect your credit score? If your answer is, “yes”, then stop reading now! We’ll probably bore you with a bunch of information that you already know. However, if you’re not sure, you may be surprised by all of the things you probably don’t know about your credit card. And if that’s the case, by all means, please keep reading!

Myth #1: Not Using Your Credit Card is a Good Thing.

This is a common misconception that we run into with our clients and it simply isn’t the case. Certainly, not using your credit card is better than maxing out your credit card, however, the point of a credit card is to create an account and a history of how you are able to borrow and repay credit. If you aren’t using your credit card at all, then your score is probably suffering from under utilization. In fact, some companies will cancel your account if there is no activity within 90 days, which also hurts your score. The point is to know “how” to use your credit card.

Myth #2: Not Having Credit Cards is the Way to Financial Success.

If you make a great deal of money, make all of your purchases with cash and never intend on ever needing credit or a loan for anything ever in your entire life; then you don’t need credit cards. You’re good to go! However, we rarely run into these types of people and the truth is, unless that is you described above, you most certainly need credit cards. Credit cards and how they are managed make up a great deal of your overall credit score, so if you don’t have credit cards, you’re immediately forfeiting a lot of easy points and in some cases, taking the risk of not having a score at all.

Myth #3: Having More Credit Cards Will Increase Your Score.

There is a rhyme and reason to the amount of revolving credit accounts that you should have. Having more credit cards will not necessarily give you a higher score, in fact, depending on how many you have, it could hurt your score. Revolving credit requires that the user is able to manage it properly. Everyone manages their finances different, which means that understanding how revolving credit affects your score is critical to having the optimal amount of accounts.

Myth #4: If You Have Too Many Accounts, Start Closin’ Those Puppies!

Closing revolving lines of credit can be one of the single most detrimental things one can do to their credit file. In some instances, you may have to close accounts, however, there is most certainly a protocol to follow. If you find yourself in a situation where you are thinking about closing your credit cards or revolving accounts, be sure to contact a Tru Path Specialist before doing so. Closing a credit card account before understanding the consequences of that action is like stubbing your toe, really hard!! You’d give anything for an “undo” button.

Myth #5: My Credit Score is Perfect! I Pay Off My Credit Card Balances Every Month!

While this logically makes a lot of sense, it simply isn’t the case. While it doesn’t necessarily hurt your credit, you might not be optimizing your credit score to its greatest potential. When you receive an action plan from Tru Path Credit, you will receive an optimal range of what your spending should be in relation to your credit limit in order to get the maximum amount of points that you can. Understanding how to manage your credit limit is a requirement if you’re looking to ever break into the 800 range.

Myth #6 Married Couples Should Add Each Other as Authorized Users.

While there are circumstances when this can help, there are several factors to consider before getting added as an authorized user to someone else’s credit card. Many people, specifically married couples, choose to do this without understanding what can happen if either of you have less than perfect credit already. This is another situation when you would want to consult a Tru Path Credit specialist before pulling the tigger. The affects are costly if you don’t understand how it works.

Just when you thought you knew how credit cards worked, we turn your world upside down! We understand how frustrating this whole process can be and that understanding it really does require a thorough education. While some of these myths logically make sense, along with many others, once you learn the reasoning behind why they report differently, you’ll most likely see your scores start to increase. Whether you have bad credit or good credit, there is more than likely room for improvement, which could save you hundreds, if not thousands of dollars in interest that you’re paying each year. Optimize your credit and improve your financial situation with TruPath Credit today!

Credit Repair vs. Credit Optimization

Let’s face it, credit repair is one of those topics that typically send people running the other direction. Being a subject that is as taboo as it is, there is no wonder why most people avoid it like the plague. The truth is, whether you have poor credit or great credit, it is still a confusing calculation that most people don’t fully understand. That being said, it’s understandable why a three-digit number that dictates critical components of your life, that you don’t fully understand, wouldn’t be a conversation you’re actively looking to participate in with your peers, let alone a stranger!

Alright! Now that we have confronted the most awkward part of the conversation, let’s dive into the purpose of this blog post; whether your credit needs to be restored or it could simply use a boost, there is nearly always room for improvement. This is where we differentiate between credit repair and credit optimization.

There are literally countless scenarios that occur on a daily basis, to thousands of people in this country that ultimately lead to them needing their credit repaired or restored. Just to give you an idea of how many different scenarios there are, consider each and every person’s credit report as if it were a fingerprint; there are absolutely, no two that are the same. That being said, if you find yourself in this category, try not to be so hard on yourself and instead, harness your energy towards committing to a new path of financial habits.

On the other end of the spectrum, there are many people that have credit scores that are good or even great, but that could still use a little optimization in order to enjoy more savings when it comes to interest payments. It is pretty typical for us to pay our bills in full without necessarily considering how much of that payment goes towards principal and how much is going towards interest. If we took a longer look at our interest payments and what we could potentially be saving, most of us would agree that optimizing our credit should be near the top of our list of priorities.

The point that we’re trying to make here is that whether you need credit repair or optimization, less than 19% of the population has little to no room for improvement. We understand that life has it’s setbacks, but having a credit score that needs help is not the end of the world. Whether you have a 480 or a 720 score, we can help you achieve something greater that will give you all the perks and benefits that come with a higher credit score including: lower interest rates, faster and easier loan approvals, superior credit card offers, lower insurance premiums, more confidence going into job interviews, not to mention, ultimate bragging rights once you cross that 800 threshold.

Regardless of where you score stands, don’t let shame and ego get in the way of you making an improvement in your life and financial well-being. You’d be surprised how many people lose out on opportunities and savings, simply because they don’t want to be labeled as someone who needs “credit repair”. Fortunately, Tru Path Credit gives you the tools you need to continually improve your score, no matter what end of the spectrum you find yourself. Click the button below to contact us and get started with your credit action plan.

What Other Credit Repair Companies Won’t Tell You.

What To Know When Seeking Credit Consulting.

In general, it’s pretty easy to tell if your credit score needs some work. It is even easier to find a credit repair company that is willing to accept a monthly fee from you to help dispute the negative items that are affecting your score. Unfortunately, repairing your credit runs much deeper than getting collections and public records deleted from your score. Sure, those items can have a significant impact, but there are many other factors you need to be aware of in order to maintain and continue building your score.

When it comes to disputing the derogatory items on your credit, there are some accounts that are better left untouched. Depending on the status of the account, disputing it can sometimes do even more harm to your score, dropping it lower than what you started with. It is important to have credit consultants that are walking you through your entire report and discussing each account with you to determine which items need to be paid/settled and which items should be disputed. Credit reporting is not always accurate and requires clarification in many instances. If your credit consultant is not asking you questions, this should serve as a red flag.

It’s not all about the negative. A credit score can be calculated from simply having negative history. However, if you clean up all of that negative history and don’t have any revolving credit history, you can end up with no score at all. Simply deleting negative items is not a long-term solution to fixing your credit. Having a variety of different types of credit and knowing how to manage those accounts is the key to having great credit. Managing your credit is not always as intuitive as it probably should be. Be sure to consult with someone that is not only willing to help with the items that are poorly affecting your score, but also teach you how to build and improve positive history.

Not all credit reports are created equally. In fact, your credit report is like your financial fingerprint; everyone’s is unique. Derogatory items can affect your score’s capabilities. Depending on the frequency and history of the derogatory item(s), your score has the potential of being capped within certain tiers of the credit score range. There are certain thresholds that must be reached in order to achieve better interest rates, homebuyer incentives, types of loans you qualify for, etc. In some cases, certain derogatory items will not allow you to cross certain thresholds for a certain amount of time until you have demonstrated enough positive history to overcome the negative. For example, having excessive late payments can keep you capped at a certain score for a considerable amount of time. In this scenario, it is important to remember that only positive history will release the score cap. Don’t give up!

If you are looking to purchase a home, but your credit isn’t quite there yet, be careful when you commit to a credit consultant. Often times, home buyers are on a timeline and if your credit consultant isn’t advising you correctly, this has the potential of throwing off that timeline significantly. There are many factors on a credit report, unrelated to your qualifying credit score, that if found, can keep you from getting through the underwriting process for a mortgage loan. In other words, working with a credit repair organization that is not familiar with the lending and underwriting guidelines of the mortgage industry may land you with a qualifying credit score, but still unable to purchase a home because of items that still exist on your credit report. In some cases, a lender can help determine what these issues might be, but most likely won’t be caught until much later.

Your credit score will go up when items are in dispute. If you have access to credit monitoring during the dispute process, you’ll notice that your scores will often times jump up while accounts are in the dispute process and then change again based on the outcome of the credit bureau investigation. This occurs because the points being lost from the negative item being disputed become neutral during the investigation. Be aware that this happens with every dispute and that the temporary uptick in your score is not a result of your credit repair company, but rather a product of every dispute.

If you’ve attempted to apply for credit and been denied, it is best to take a look at how you can improve your scores before applying for credit again. If you don’t, odds are you’ll be denied by the next creditor as well and you’re losing up to 7 points every time a creditor pulls your credit. Not every credit repair company is going to address all of the variables that contribute to the overall health of your credit score. Call Tru Path Credit today to schedule a free consultation at 385-419-0878. We offer a well-rounded perspective of your credit file and provide you with all of the tools you need to continue building your credit for your future.

Rising Interest Rates & Purchasing Power

You may have heard some buzzing over the past few weeks in regards to the upticks in interest rates. While this may or may not be a factor that is influencing your current buying decision, it is beneficial to understand how interest rates affect your overall purchasing power.

Whether it is high or low, your interest rate is going to ultimately determine that final amount that you are cutting a check for at the end of every month to cover your mortgage payment. That being said, it definitely is worth understanding how much your rate will affect your payment. While it is relatively easy to illustrate the difference in your purchasing power with a higher interest rate, versus a lower interest rate, it often times isn’t communicated so clearly when purchasing a home and many people end up making uninformed decisions.

In the illustration above, it is clear to see that with a lower interest rate, you are able to afford more home, whereas a higher interest rate, really limits your purchasing capabilities. Simply put, when rates are higher, you have to settle for less. While there are many factors within the government and the economy that drive the mortgage rates up or down, there are still factors within our control that can help us improve our creditworthiness and ultimately boost our financial well-being.

Understanding your credit file and what is affecting your score (positively or negatively) is the trailhead to achieving a better credit score. Once you understand the impact that certain actions have on your score, you can then start to adjust behaviors and habits to start making improvements. Achieving a great credit score is relatively simple once you understand how the scoring models work. That being said, everyone’s timeline is going to differ based on their current debts and their abilities to pay them off.

Your credit optimization strategy will address which debts to start tackling first, which types of credit cards you should apply for, how many and what types of trade lines you should have in your file, and how to manage your trade lines in a fashion that maximize your point potential. One thing to note is that not all points are created equally; understanding the difference will help you prioritize your financial actions.

All too often, buyers are led to believe that the bare minimum credit score is what they should achieve in order to purchase a home. While this is the simple truth, it typically doesn’t take much longer to achieve an even higher credit score that will save you more money in the long run as well as improve your overall financial situation in general. Given an education on how credit works, 30 to 60 days could be the difference of a 600 score and a 680. Your interest rate depends on you taking the time to understand how you can positively impact your score.

Tru Path Credit goes beyond addressing the negative items on your credit report. We will also help you understand how to establish and build a positive credit file. We also work with preferred lenders and realtors that are willing to cover the majority of your credit optimization costs through our Home Buyer Credit Optimization Program. Please click here to set up a free consultation.

Should I Freeze My Credit Reports?

After the recent Equifax Breach with over 145 million American identities at risk, questions and concerns of security have quickly risen to the surface. The media has been covering this topic profoundly while many U.S. lawmakers take a closer look at how we can better protect American consumers against data breaches. The frequency of personal invasions will only continue to increase with technology. Exploring alternative ways to protect the average American consumer against these occurrences ultimately been issued a FASTPASS. Now to answer the larger question; what should consumers actually be doing to protect themselves?

One of the most common pieces of advice floating around in the media right now, is for consumers to freeze their credit reports with the 3 major credit bureaus (Equifax, Experian and TransUnion). This is a service that Equifax is providing for free right now in response to the catastrophic breach, while other reporting agencies will typically charge a small monthly fee for. When a credit report is frozen, it disables anyone from being able to apply for credit under the social security number that is associated with the frozen report. While this is a great way to deter identity thefts from using your social security number, it also makes it difficult for you to apply for credit as well.

Once you have frozen your credit reports with the credit bureaus, in order to apply for credit again, you will have to do some leg work in order to unfreeze your reports. This has been portrayed as a rather simple process where you simply call the credit bureaus and have them unfreeze your report, however there are several steps outside of a simple phone call that are required in order to unfreeze your reports; understandably so, they need to be able to prove that the individual unfreezing the report is in fact the same individual associated with the social security number and the credit file. Nevertheless, this process can potentially be a lengthy one, sometimes taking months to unfreeze your report.

If you don’t have any plans for financing in the near future, then you’re probably okay. However, if you are in the middle of trying to qualify for a home, looking to purchase a new car or applying for any type of credit that requires your credit being pulled, freezing your credit reports may not be your best option while you’re in the middle of that process or preparing to embark.

Sometimes, life has a way of throwing us curve balls as well. You may not be planning or considering the purchase of a new car, but you don’t know when your current vehicle may be involved in an accident or hits the wall. If life throws you a curve ball and you need a solution quickly, having your credit reports frozen will not necessarily be favorable. A better solution might be to sign up for a credit monitoring service that sends you credit monitoring alerts to your email, your updated credit reports and scores each month, fraud alerts, ID theft insurance, and other benefits that will allow you to always know what is going on with your credit and who is using it. Services like these typically charge a small monthly fee, which may be worth the peace of mind that comes with knowing your credit is okay and that if anything does happen, you’re insured.

7 Builder Marketing Strategies to Prepare for the Morning After

Homebuilders were all smiles in 2005, 2006

I remember the meeting very clearly…

The exact date escapes me but I believe it was early 2006. I was the marketing manager for a large Utah homebuilder doing around 1200 homes a year in a single market and the CEO had just returned from a trip to Arizona where he was visiting new home communities. We were experiencing a housing boom that had lasted years and seemed like it would last forever. It was our monthly sales meeting and as the CEO stood, the mood turned from celebratory to serious, even somber perhaps… I even remember his tone as he shared with us how he had visited whole communities of new homes during his Arizona trip that were completely built out but completely empty. Ghost towns. Nobody lived there. I realized then that he had witnessed the beginning of the end of a pretty incredible housing cycle. I remember accurate predictions were made by the CEO in that meeting and even some directives forbidding the sales agents from selling to investors in order to protect as much equity as possible for recent buyers in our communities. The boom continued for another couple of years but preparations were made early on to prepare for the downturn. Due to those preparations, we continued to market and even thrive relative to our competitors during the recession, moving from 8 percent statewide market share to around 12 percent.

He shared with us how he had visited whole communities of new homes during his Arizona trip that were completely built out but completely empty. Ghost towns. Nobody lived there.​

So the party is now again raging and from all indicators, is expected to continue for awhile if we can dodge additional disasters like we’ve witnessed in Texas and Florida, avoid a skirmish with North Korea and escape any other macro level event that could plunge the market into negative growth territory.

Regardless of how or when, the party will end. We all know it will. So what are you doing on a preparation front to make sure that when the party’s over, you and your company have an active strategy that you can immediately execute?

I’ve always loved marketing, so I will approach this from a marketing perspective… right now you are likely spending less in marketing than you have in a long time. In many areas, there are more than enough buyers, not enough inventory and the labor shortage is stinging everyone. So have you decided to take a break from marketing? Have you considered how taking a break may impact your brand long term? Are you considering the best ways to get your name in front of past and new homebuyer prospects for the smallest investment possible? If you consider these seven questions now as you prepare for the inevitable afterparty (and morning after), you will be in a much better position when it actually happens.

  1. Do you have a credit repair strategy to stuff your sales pipeline with a slow but consistent stream of newly qualified home buyers lining up to purchase your homes?
  2. Do you have a comprehensive one-to-one and one-to-many broadcast texting strategy to communicate with prospects in the ways that they increasingly want to communicate?
  3. Do you have a Facebook event management strategy to bring buyers out to your model homes while saving up to 85% vs. traditional marketing methods?
  4. Have you created a strategy to inexpensively reach renters of single family homes, townhomes and apartments?
  5. Do you have a program in place to help your new home buyers lease out their existing unsold residence so they can feel confident moving forward with a purchase?
  6. Is there a plan in place to actively attract Realtors to your communities and your quick move-in homes?
  7. Do you currently have a social review cultivation and closing gift strategy to permanently record the positive sentiments and glowing reviews of your current customers that will impact buyer’s decisions now and many years into the future?

Of course, many of the items on this list are already included in current marketing plans but marketing is like a muscle, it needs attention or it can go flat. It’s very possible that your VP of Sales and Marketing is too busy with sales in process to consider these questions and that’s understandable. May I make a suggestion? Commit to having your team put just one these marketing bullets on their list as an item of discussion each month. Add slowly to the list so each item, and others that you will come up with that are pertinent to your market, are able to be discussed in a fairly comprehensive way that can be stored as part of an ongoing preparation strategy.

We’ve been celebrating the demise of the downturn for 5 or 6 years now. By being prepared on a marketing front and having an active plan in place, we can keep this party going for as long as possible, and be prepared for whatever the market may hand us next. Happy selling and happy preparing!